Client growth roadmap
A guided next-step plan after the redesign.
This walkthrough is designed for a live client conversation: each slide explains one outcome, what Kelabit can do next, and how the work stays small-business friendly.
1 / 5No auto-scroll — click through together
Step 1
Start with the redesign win.
The first project improves the first impression: clearer navigation, stronger calls to action, better mobile flow, and a site that feels current instead of patched together.
- Better first impression for new customers
- Clearer paths to shop, visit, join events, or contact the store
- A cleaner foundation for future visibility work
$500 website redesign implementation
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Step 1
Start with the redesign win.
Step 2
Make the new site easier to find.
Once the redesign is live, the next win is helping Google and search tools understand the most important pages.
- Google Search Console setup or review
- Sitemap and indexing checks
- Basic SEO titles, descriptions, FAQ structure, and schema recommendations
$400 Launch Visibility Setup
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Step 2
Make the new site easier to find.
Step 3
Turn events into customer paths.
Game stores are event-driven. Clear event pages help new players understand what is happening, whether they can join, and what to do next.
- Evergreen event pages for recurring games and leagues
- Beginner-friendly explanations and store visit CTAs
- Discord, directions, shop links, and calendar links in one place
Included in Growth Care or quoted by page
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Step 3
Turn events into customer paths.
Step 4
Make shopping easier.
Customers should not have to guess where Pokémon, MTG, Warhammer, comics, preorders, or sell/trade information lives.
- Shopify navigation and collection cleanup
- Clearer product/category paths
- BinderPOS/webstore flow testing and troubleshooting where platform access allows
Quoted separately for larger Shopify/BinderPOS work
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Step 4
Make shopping easier.
Step 5
Keep the site current every month.
The site should reflect the store this month, not last year. Light monthly support keeps promos, events, links, and visibility checks from falling behind.
- Basic Web Care: small edits, event/promo update, link checks, Search Console check
- Growth Web Care: more active content, Shopify/BinderPOS help, one page/article update
- Bigger operational work stays separately scoped so there is no vague unlimited retainer
$250/mo Basic · $500/mo Growth
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Step 5
Keep the site current every month.
One-page overview
Use this as the shareable summary after the walkthrough.
What each option means in plain English
Launch Visibility Setup
A one-time setup pass to help Google find and understand the redesigned site: Search Console, sitemap/indexing checks, basic page titles, FAQ structure, and a short next-step report.
Basic Web Care
Light monthly support for small updates, promos, event callouts, broken-link checks, and a quick Search Console review so the site does not go stale.
Growth Web Care
More active monthly help with content, Shopify/BinderPOS customer paths, event pages, and visibility notes based on what customers are likely searching for.
Bigger Ops Work
Larger Shopify, BinderPOS, preorder, review, collection, or SEO-content projects are quoted separately so the monthly plan stays clear and fair.
